Monday, August 27, 2007

Traffic Generation - 3 Dead Easy Ways To Get Traffic

Don't you get sick and tired of your website traffic statistics and why they're not increasing one week after the other? Do you get confused as to why yoú're not getting people to come in and why you're not making any money?

Have you considered and implement these easy ways to generate traffic?

1. Article Marketing

Articles are very important because it is like the first impression you'd like to potray to the person who is reading your article. When you create articles, you give people the opportunity to read what you have to offer to them. What happens is when people read your articles and you leave a good impression on them, they will click on your link and head down to your website.

If you're not so big on content creation or that you're just plain lazy, the best thing to do is to get someone to write articles for you. Outsource your work to other freelancers available online.

2. Search Engine Optimization

Have you submitted your site to search engines yet?

If you have done so, good for you. However, for search engines to find your site effectively, you have to make your site effective to be found. This is where search engine optimization strategies come in. Search engines look for keywords in your site and matches that to the words the visitors type into search engines.

One strategy is to create META Tags in your HTML. This strategy works because search engine "robots" target the META tags of your website to match up with what your visitors are looking for. To generate META tags, there are a lot of free META Tag generation services. Once you have the HTML code for it, simply copy and paste it onto your website's HTML.

3. Forum Marketing

Many people do not realise this, but forum marketing is actually a very powerful strategy. What you should do is to search for forums that are related to what you are selling. Join some of these forums and participate in the discussion. However, do not advertise in your forum posts, or you will get banned from it.

To get traffic, all you have to do is to place the URL of your website in your signature. Every time you post advice or comment, your signature will be at the bottom of your posts. They will then notice your website link and head on down to your website to find out more about you. Interesting isn't it?

These three simple strategies is what you should focus on to generate traffic. Even successful Internet gurus implement these strategies, because they have been proven to get tons of traffic and sales. Do not look so far as to how to get traffic. It is not as complicated as most beginners in Internet marketing make it out to be.

Copyright (c) 2007 Jo Han Mok

Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at: http://www.SuperFastProfit.com

Sunday, August 26, 2007

4 Tips For Writing Sales Copy That Will Be Read

Most people get very frustrated when they try to write sales copy for their offer because they make it out to be much more difficult than it really is.

You would be surprised to know that following certain guidelines or tips will make the whole chore of writing effective and winning sales copy a hell lot simpler.

Tip #1 – Remember The Top Priority Is The PROSPECT

Keep in mind that everything you write about has to have your prospect’s interest as the top priority.

Everything that you say or talk about has to be focused on the prospect’s needs, wants, aspirations and frustrations.

Whatever you write about your offer has to benefit your prospect’s life making it better, easier and more comfortable.

Tip #2 – List Benefits

It is also extremely important to make the benefits very apparent to your prospect.

Forget about listing features of your offer but rather change or phrase the features into benefits that your prospect will be getting.

“Fast” is a feature but the benefit to your prospect would be that it will save his precious time for spending with his family or for leisure.

“Waterproof” is a feature and the benefit to your prospect would be that he or she can wear it while swimming and do not have to worry about it when it rains.

You should never leave it to your prospect to figure out the benefits they get from the features in your sales copy.

It is your duty to tell them precisely what the benefit they get from each feature if you want them to even consider your offer.

Tip #3 – Write The Way You Talk

What better way to communicate with your prospect than to be able to talk to him or her as if you were right in front of them?

Nothing can be more boring than to read a sales letter that reads like a chapter in a school textbook.

When you write the way you talk, the sales copy becomes more lively and exciting.

Use short sentences.

Use sentence fragments.

Use one word sentence.

Use short paragraphs.

Use CAPITAL LETTERS.

Tip #4 – Be Clear And Simple

Avoid using long or ‘big’ words that will risk the chance that your prospect might not understand.

Jargons are definitely a no-no unless you are absolutely sure that your target prospect will without a doubt understand.

Whenever in doubt, substitute the word with something simpler or understandable phrase.

Your sales copy should be broken up into digestible bite-sizes.

It will make your sales copy more readable and less intimidating.

If your sales copy looks tough to read, not many people will read it.
Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Visit his website to find out how he can help you turn mere words into cash! http://www.MasterWordsmith.com

Article Source:

Seven Secrets For A Better Website

Have you ever wondered why it is that some web sites enjoy super success while many others fail miserably? Below are seven secrets to help you make YOUR site one of the winners!
1. SPEED
Several studies indicate, that you have only 10 to 30 seconds to capture visitor's attention. If your site is slow to open, your customer will likely lose patience and close the window. And that means bye.. bye..to your site! Worse..no sale.
Solution: Avoid having too much animation in your site. Compress the image files and host your site with a good hosting company.
2. Website Design
Remember you have only 10 to 30 seconds to capture visitor's attention. So website design is very important. Most people judge something on their first look! When visitors come to your site, they will see the reflection of YOU. Be certain they will like what they see.
Make your site comfortable to look at. Be consistent with the feel and design. Don't use bright colors that jolt the eye and senses. Use a text that is easy to read. Better yet, put a really great picture of yourself on your site. Let your visitors know who they are dealing with, and show them that there is a real human behind the website!
Did my picture capture your attention the first time you visited my website? I hope so. I hope you could see that I was a real, geniune, caring person that you would feel comfortable doing business with. :-)
3. Focus Your Site
Make sure to focus your website on the intended goal. This will help you to target your market easily. For example, if you are interested in a car selling business, most of the contents of your site will naturally be about cars. For instance, your topics could be; My Car Collection, Tips for Buying A Good Car, Millenium Cars, The Secrets of Washing a Car, etc..! :-)
Car Lovers will enjoy visiting your site, because you give them exciting information about a topic they are personally interested in.
When you have laser focus, and great contents, this will create happy customers coming back to your site again and again. This makes it possible for you to repeatedly offer them new sales items to purchase from your site!
Don't clutter your site with too many unrelated products. When you have more than one or two unrelated products, make a unique page for each instead of putting them all on the same page. And do it with some style and thought. Your customers will not appreciate feeling that they have been tricked with an unworthy product.
4. Keywords Density
Many site owners ignore or are ignorant about the importance of Keywords. I have found sites which don't have any keywords at all. This is death for a website! A Good keyword density will help your site listing in search engines!
Remember, 90% of web surfers find what they want by typing in the search engines. So design your site to maximize the placement. Focus on your keywords. Utilize the meta tags keywords, description and title.
If you have no idea what I am talking about or if you don't know how to use HTML code, please, find someone who does or purchase a few good books (I can suggest one or two). I know this may sound terribly confusing but it is one of the most crucial things needed to build a better more successful website.
5. Simple Navigation
Make your site navigation easy. If the customers find it hard navigating your site to find what they want, they will go elsewhere. So, limit the choices, and make the sales process uncomplicated.
6. Make Payment Easy
If you sell a product, offer your customer a variety of payment methods. If your site does not offer a credit card, you are hurting your business...get one right now. You can set up a merchant account such as ClickBank, or use one of the many credit card clearing companies. Take checks online. Provide an address for those who prefer to pay by cash, check, or money order. and provide them with a guarantee.
Make the payment process obvious, easy to access and intuitive to use.
7. Credibility Is Vital
Your professional website design will not sell, if the customers don't trust you! So, provide legitimate contact information online. Your email address, mailing address, phone number and a fax number, if applicable. If you are reluctant to give this information to your customers, why should they trust, or buy from you?
Having your own domain name is also very vital for your credibilty. It will make you look more professional. Choose a domain name that easy to remember and suitable for your business.
Putting testimonials from happy customers is one of the best way to improve your credibilty. When the customer can read what other people say about your service, they will be more inclined to trust you!
Applying the seven secrets above probably will not make your site become as famous as Amazon or Yahoo overnight! But..If they are applied correctly and included into an overall website design and marketing campaign, you will see great improvement to your site's traffic and sales!
By Anne Ahira

Small Business Ideas: Tips on How To Start An Online Business

The Internet is a perfect place for you to start your own small business. It requires little capital, you have 24/7 coverage, a worldwide market and other positive aspects. When you want to start your small business online, you have to think of the various things you need to do first.
Know What You Want To Do
Find an online business system that suits you. If you are selling your own physical products, find a place where you can sell them, for example at Internet auction sites such as eBay or Yahoo!Auctions. There are millions of products currently listed on these auction sites, and millions of online shoppers all around the world visit these sites to find the products that they need, at the best price. You could sell your physical products there.
If you do not have your own products, why not promote others and earn commissions? Be an Affiliate Marketer. Basically, you have to find yourself a niche or a small market to promote your products to. It would be better if you are promoting something that you are passionate about to make you love your online business even more. It is also easier for you to generate great content onto your site. The affiliate marketing system works by you promoting a product and when the customer is interested to buy that product, your customer will click on your link that directs them to the company's sales order page. When the company has made a sale and it came from your website, the company will track you and provide you with commissions.
You can also learn how to become a copywriter. A copywriter is a person that generates sales letters that have the potential to implement advanced mind control techniques to make prospects buy a certain product. It is a skill to master by going through a copywriting training course. You can do freelance copywriting where you can charge up to $15,000 depending on your skills or you can use the skill to promote your products or other people's products.
Know Your Market
Research on your market's needs and wants and learn where to find them. You can find them in forums, bulletin boards, chatrooms and so on. Participate in their dicusssions and find out what they want in a product. However, do not sell them anything or you're more or less likely to get kicked out of the program.
Draw Up A Business PLan
Firstly, ask yourself what would you like to achieve in your business. What are your goals and how are you going to accomplish it? Do some goal setting and a timeline for how long you feel you have achieve your goals. Secondly, draw up business strategies. They can take form in a mindmap or a flow chart. Plan what are the things you need to do first like setting up a website, market research and so on. Note down the things you feel you need to do next, like how to get your market to your website, how to sell the products. Also, note down the kind of problems you think you'll face, like time constraints, costs etc.
Setting Up Your Website
To set up a website, you need to first obtain a webhost. A webhost is an Internet hosting provider that allows you to 'rent some space' on the Internet for you to set up your own website. Firstly you need to think about how much space and bandwidth you need to promote your products. I personally feel that you should have at least 5GB of space and at least 500MB/second of bandwidth. Bandwidth is basically how fast your website will take to download at your visitor's screen.
After implementing your website's design, get your site filled with your products, pictures and great quality content so your visitors can trust you with your extensive knowledge of the products.
Refer Constantly To Your Business Plan
Find out about the things you should be doing next and implement them. Find solutions to the problems you face. Seek help from online business courses if you want to learn more on how to move forward with your business. Always be on the move.
When starting out a small business online you have to plan every single step very carefully. When you want to think big, you have to start small. Starting out your small business will require a lot of hard work, but once it is up and running, things will move forward in no time.
Jo Han Mok is a #1 bestselling author and a masterful planner in developing successful small business systems online. Find out how he can make you discover the internet millionaire within! Visit his website at http://www.internetmillionairecode.com
Copyright (c) 2007 Jo Han Mok
Article Source: http://EzineArticles.com/?expert=Jo_Han_Mok

Saturday, August 25, 2007

4 Tips For Writing Sales Copy That Will Be Read

Most people get very frustrated when they try to write sales copy for their offer because they make it out to be much more difficult than it really is.
You would be surprised to know that following certain guidelines or tips will make the whole chore of writing effective and winning sales copy a hell lot simpler.
Tip #1 – Remember The Top Priority Is The PROSPECT
Keep in mind that everything you write about has to have your prospect’s interest as the top priority.
Everything that you say or talk about has to be focused on the prospect’s needs, wants, aspirations and frustrations.
Whatever you write about your offer has to benefit your prospect’s life making it better, easier and more comfortable.
Tip #2 – List Benefits
It is also extremely important to make the benefits very apparent to your prospect.
Forget about listing features of your offer but rather change or phrase the features into benefits that your prospect will be getting.
“Fast” is a feature but the benefit to your prospect would be that it will save his precious time for spending with his family or for leisure.
“Waterproof” is a feature and the benefit to your prospect would be that he or she can wear it while swimming and do not have to worry about it when it rains.
You should never leave it to your prospect to figure out the benefits they get from the features in your sales copy.
It is your duty to tell them precisely what the benefit they get from each feature if you want them to even consider your offer.
Tip #3 – Write The Way You Talk
What better way to communicate with your prospect than to be able to talk to him or her as if you were right in front of them?
Nothing can be more boring than to read a sales letter that reads like a chapter in a school textbook.
When you write the way you talk, the sales copy becomes more lively and exciting.
Use short sentences.
Use sentence fragments.
Use one word sentence.
Use short paragraphs.
Use CAPITAL LETTERS.
Tip #4 – Be Clear And Simple
Avoid using long or ‘big’ words that will risk the chance that your prospect might not understand.
Jargons are definitely a no-no unless you are absolutely sure that your target prospect will without a doubt understand.
Whenever in doubt, substitute the word with something simpler or understandable phrase.
Your sales copy should be broken up into digestible bite-sizes.
It will make your sales copy more readable and less intimidating.
If your sales copy looks tough to read, not many people will read it.
Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Visit his website to find out how he can help you turn mere words into cash! http://www.MasterWordsmith.com
Article Source: http://EzineArticles.com/?expert=Jo_Han_Mok

Thursday, August 23, 2007

7 Things You Must Do If You Want To Increase Your Traffic

Gary Halbert once said that the ONLY advantage he wanted when it came to selling burgers was not a better sauce, or better grade of beef, but a STARVING CROWD.

It's a simple concept, but not many people get it.

#1. Find and Know Your Starving Crowd

You can have the greatest product in the world, but still sell squat if no one wants to buy your product. Who are your potential buyers? Do you know them like the back of your hand? KNOW your buyers. Head down to http://www.Overture.com, type in your keywords and take furious notes!

#2. Power Position Yourself

Understand that people online are looking for information. They don't want information from just anyone. They want good, solid information from people who have been there, done that. If you can provide valuable advice to your prospects, you can be sure that they'll begin to trust you and develop a RELATIONSHIP with you. And just how do you position yourself as an expert? Easy, Become one.

Once you develop a reputation as an expert, the traffic will come in flocks. People NEED help. Help from experts. Are you an expert? : - )

#3. Create an Epidemic

Imagine this. What if you could get a super salesman to spend 24 hours everyday, 7 days every week, 52 weeks every year, for the rest of your life... a salesman who never gets sick or tired and all he does is direct hordes and hordes of targeted traffic to your site?

Don't even try to estimate the astounding value someone like this would bring to your business.

It is possible, and it's called viral marketing. It's the most powerful concept on the Internet. Many have tried using it and many have failed miserably.

People have this misconception that as long as they have an ebook that is "brandable", it constitutes a viral marketing campaign.

They are dead wrong.

#4. Steal Traffic from Someone Else

Got you. Of course, there are ethical ways to do that. The most powerful way, is through a JV or Joint Venture. A JV does not mean shooting an email to someone in your field of high repute saying "Hey, wanna do business with me?"

You're in for a big disappointment if you think that's gonna work. Your potential JV partner is a human as well, and chances are, he/she is a SOMEBODY in your field. So make your JV proposal as benefit laden, and "hands free" for your potential partner as possible. Recognize your JV partner's accomplishments, be generous with your praise and above all, be sincere.

But never be afraid to ASK. If you don't A-S-K, you will never G-E-T.

#5. Become A Marketing PI

Here's Industrial Espionage 101. The magic word?

Forums.

Forums will show you exactly what your target market is unhappy about and the problems they have. Lurk around forums. LISTEN. Forget about YOUR problems and listen to other people's problems. Solve those problems. I guarantee you'll become rich. Zig Ziglar said, the way to achieve success is to help others get what they want.

#6. Expired Domains Do More Than Expire

You can always use expired domain names as a great source of traffic. Search the expired domain databases, look on EBay. Some web hosts now allow multiple domains to park on a single account. Take advantage of that.

#7. Transform Words into Traffic

Articles are the best "Traffic Machines" that work for ANYONE- no matter what product, service, or information they're selling.

You get 100% targeted traffic, FREE! And, they position you as an expert, and improve your link popularity. Plus, articles are really easy to write as well.

If you have never written an article, go try writing one NOW!

All 7 steps above seem really easy. It's one thing to read and go "ahh" and another thing to read those steps and actually take solid action. Nothing will happen until you take action. No action equals no traffic, equals no sales, equals no money to pay the rent.

Copyright 2004 Jo Han Mok

About The Author

Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Find out how Jo Han's latest web tool can help you get laser targeted traffic in the next 7 minutes!

==> http://www.InstantVisitorSurge.com

Article Source: http://EzineArticles.com/?expert=Jo_Han_Mok

Wednesday, August 22, 2007

Internet Marketing Strategy: The 7 Standard Steps

In every single internet marketing website or blog, these seven strategic steps will always take place. These steps are must-dos for every internet marketers.
1.Obtain A Good Domain Name
A domain name is an address of your website, better known as a URL. It is unique because it distinguishes your website's name and identity from the other websites. Make your URL something easy to remember and simply typed in by people. It could be your name, the name of your product or a summarised name fit for your website's purpose. I do not normally recommend numbers in your URL because when you verbally tell other people about your website, because you have to state whether it is a number or a word like 1business.com or onebusiness.com. Also, do not use complex words that people find hard it to spell and type.
A fully qualified domain name includes the host name, which is world wide web or www and the domain registrar which is the part after the dot, as in .com. The .com is the most recommended one to use other than .net or .info because it is easily listed or accepted in search engines and it is good for businesses. Other domain registrars such as .org/.edu/.gov are not good for business, as they stand for orgeanizational, educational and goverment respectively.
2.Find A Webhost
A webhost is a company that allows you to host your website on their servers. A webhost is like a so-called landlord for you to go through before you can live in the house that is on his land, which is your website. Like when you're looking for a house to rent, you have to take a look at the facilities and services in the house that is provided to you. So, a webhosting account has certain features for you to look at to see which are the services that you need to have your website running as smoothly as possible.
You need a website that provides you with at least 5 Gigabytes of space for you to promote your products and at least 500mb/s of data transfer, which is the speed of which the time your website takes to download at a visitor's webpage. They might also provide you with a good website builder if you want to design the website yourself. Find out if they also allow you to input email accounts, audio, video, "shopping carts" for your products, and so on. Also, it'd be great if they have the amazing cPanel feature, which is a control panel that provides you with all the practical applications suitable for your website.
3.Website Design
Firstly, choose a website template suitable for your business. Do remember that the human eye focuses mostly on the top, right and center part of the website. So if you want to emphasize on your newsletter/mailing list subscription, product or a promotion, place it at the optimum level of the website.
For design, you can use Microsoft FrontPage, Macromedia Dreamweaver or your webhost's website builder. If you do not have any experience whatsoever, try learning or hiring a web designer. The colour of your website should not be glaring to the human eye. A professional white background is good for business.
4.The Content
The content of your website is very important. People love to get free information about a desire or a need they have to satisfy. Give them more than what they expect and make them trust you with their money. Just when they're burning and yearning for more details, simply promote your product. It has to state how the product or service benefits the user, how it has improved other people's lives by using testimonials and promote the other bonuses you're adding on, etc. Visuals are important for credibility. If you're selling physical products, take a picture of them. If you're selling digital products like softwares or e-books, get an electronic cover or an e-cover for them.
5.An Autoresponder
An autoresponder is an automatic e-mail feature that allows you to keep in contact with your visitors and customers. For example. you may send an automatic e-mail to thank someone for subscribing to your list or to give out automatic newsletters at a weekly basis. Do bear in mind that you also need to provide your visitors and customers with an option to opt out of your list. This is preferably stated at the bottom of your e-mails.
There are many good and well-known autoresponder programs like Aweber and GetResponse that is mainly used by businesses worldwide.
6.Traffic Generation
The fastest way to get traffic is through pay-per-click advertising. This means that for every click your ad gets for your visitors to come to your site, you will have to pay for it. Do read up on pay-per-click strategies and how to use them properly or you might end up paying more than what you can afford. Using pay-per-click advertising, it is easier to make the target market come to your site because of the key words and phrases you use that attracts them to your product or service.
You can optimize your site for search engines like Google and Yahoo! to easily find you using the Search Engine Optimization method or SEO. Basically you have to type in specific HTML tags into your website's HTML to make the so-called search engine "robots" find you easily and list your website as one of the results generated when a visitor types in the relevant keywords related to your website. This is a tasking job. You might want to ask a web programmer to do it if you don't understand, or you may find some SEO templates lying around on the internet.
There is also the free traffic method, but I do not normally recommend that because the people that come in to your site will not be your target market, just visitors in general.
7.Your Payment Gateway
Payment gateways such as 1shoppingcart, Clickbank and Paypal are popularly used by businesses. They accept sales processing credit cards and they automate your business transactions. use a good payment gateway that benefits you with their features.
The Internet Marketing Strategy's 7 Standard Steps is crucial for you to follow. It is how you implement them that can state the golden future of your website. Read up more on these internet marketing strategies to learn and apply them properly.
Jo Han Mok is a #1 bestselling author and a masterful planner in developing powerful internet marketing strategies. Find out how he can make you discover the internet millionaire within! Visit his website at http://www.internetmillionairecode.com
Copyright (c) 2007 Jo Han Mok
Article Source: http://EzineArticles.com/?expert=Jo_Han_Mok